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Armani Martel

a guy with words & SaaS knowledge

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Armani Martel

a guy with words & SaaS knowledge

  • Bio
  • Blog
  • Books
  • Subscribe

Knowing the customer: selling a solution based on trust

saas-help / By armanimartel

I sell for a living. My mom too. Dad did. My sister, not so much; she works as an audio engineer for Apple in LA, and everyday I’m awed by her abilities. Sister-aside, you could say sales runs in my family and because they are my family the trust was there, and I learned a …

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How to Fix a Renewal when the Account’s on Fire

saas-help / By armanimartel

It’s renewal time—standard one-year contract. You’ve done this 5 times before. Five years in a row. Great. So, you send an email rather than call because you know Michelle. You’ve got a relationship built around hundreds of phone calls and Zoom meetings at this point. Yet, in microseconds after the email was sent, you get …

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A Company is Not Your Friend: People at Work Are

saas-help / By armanimartel

5-6 minutes This is something I’ve wanted to write about for a while. Watching so many of my friends struggle at work complaining how soul sucking it could be. Mind you, they weren’t working at Mcdonald’s. Something I once did. Or building BBQs, despite no training, that break upon the touch (did that too). No, …

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